Comprehensive Redesign Project: Lilliputt Mini Golf Center

Revitalizing the brand and enhancing the user experience through strategic design and innovative web solutions

Role

UX/UI and Graphic Design

Role

UX/UI and Graphic Design

Role

UX/UI and Graphic Design

Industry

Entertainment & Leisure

Industry

Entertainment & Leisure

Industry

Entertainment & Leisure

Duration

3 months

Duration

3 months

Duration

3 months

a cellphone leaning against a wall
a cellphone leaning against a wall
a cellphone leaning against a wall

Stage 1. Logo and Visual Identity

Kicked off the project by redesigning Lilliputt's logo and visual identity, aiming to create a vibrant and modern look that reflects the fun and engaging nature of the mini golf experience. We developed a cohesive brand guideline to ensure consistency across all visual materials.

Stage 2. Usability Audit and Analysis

Conducted an in-depth analysis of the existing Lilliputt website, identifying areas of improvement in terms of user experience, navigation, and overall presentation. Gathered insights from user feedback and performance metrics to pinpoint key pain points.

Stage 3. Design Strategy

  • User-Centric Redesign: Formulated a redesign strategy that focuses on enhancing user engagement and simplifying navigation. Our goal was to create a website that not only looks appealing but also provides an intuitive and enjoyable experience for visitors.

  • Design Roadmap: Developed a detailed design roadmap, outlining short-term and long-term enhancements. Prioritized changes that would have the most significant impact on user satisfaction and business objectives.

Stage 1. Logo and Visual Identity

Kicked off the project by redesigning Lilliputt's logo and visual identity, aiming to create a vibrant and modern look that reflects the fun and engaging nature of the mini golf experience. We developed a cohesive brand guideline to ensure consistency across all visual materials.

Stage 2. Usability Audit and Analysis

Conducted an in-depth analysis of the existing Lilliputt website, identifying areas of improvement in terms of user experience, navigation, and overall presentation. Gathered insights from user feedback and performance metrics to pinpoint key pain points.

Stage 3. Design Strategy

  • User-Centric Redesign: Formulated a redesign strategy that focuses on enhancing user engagement and simplifying navigation. Our goal was to create a website that not only looks appealing but also provides an intuitive and enjoyable experience for visitors.

  • Design Roadmap: Developed a detailed design roadmap, outlining short-term and long-term enhancements. Prioritized changes that would have the most significant impact on user satisfaction and business objectives.

a cellphone leaning against a wall
a cellphone leaning against a wall
a cellphone leaning against a wall
a cell phone on a rock
a cell phone on a rock
a cell phone on a rock

Stage 4. Prototype Development

  • Wireframing: Created wireframes for the new site layout, meticulously planning each element to ensure a user-friendly interface. Emphasized the creation of clear pathways for users to access information and book mini golf sessions effortlessly.

  • High-Fidelity Prototyping: Utilized advanced features in Figma to construct detailed prototypes that brought the new design to life. These prototypes showcased the enhanced functionality and visual appeal of the redesigned site.

  • User Interface Design: Revamped the site's visual identity, incorporating vibrant colors, playful typography, and dynamic elements that reflect the lively spirit of Lilliputt. Ensured the interface is both beautiful and functional, aligning with the new brand guidelines.

Stage 5. Launch Landing Page

Designed a compelling landing page to announce the launch of Lilliputt's new physical space. Focused on creating a visually engaging and informative page that highlights the new features and attractions of the mini golf center.

Stage 6. Final Presentation and Documentation

Presented comprehensive documentation detailing the design process, including the new logo, visual identity, website redesign, and landing page. We also supported the development team responsible for launching the project, ensuring the site aligned perfectly with our design.

a cell phone on a ledge
a cell phone on a ledge
a cell phone on a ledge
a cell phone on a table
a cell phone on a table
a cell phone on a table
a cell phone on a bench
a cell phone on a bench
a cell phone on a bench

Impact and Reflection

This project was a testament to the importance of a cohesive visual identity and user-centered design in creating a memorable and engaging digital presence. It honed my skills in brand development, web design, and user experience, and reinforced the value of iterative design processes. The successful completion of the Lilliputt project stands as a highlight in my journey as a UX/UI designer, demonstrating my ability to deliver comprehensive design solutions that enhance user engagement and brand recognition.

Impact and Reflection

This project was a testament to the importance of a cohesive visual identity and user-centered design in creating a memorable and engaging digital presence. It honed my skills in brand development, web design, and user experience, and reinforced the value of iterative design processes. The successful completion of the Lilliputt project stands as a highlight in my journey as a UX/UI designer, demonstrating my ability to deliver comprehensive design solutions that enhance user engagement and brand recognition.

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Carolina Varoni

Copyright 2024 by Carolina Varoni

Carolina Varoni

Copyright 2024 by Carolina Varoni

Carolina Varoni

Copyright 2024 by Carolina Varoni